Benefits that go live in days, not seasons.

Keel stands up your workspace any time of year and mirrors your current elections as the live record. Enrollment, answers, savings, and COBRA run from day one. Open enrollment is the busiest day, not the starting line.

Onboard any client, any day.

You don't wait for a renewal window. Stand up a group off-cycle, mirror their current elections, and Amanda runs enrollment, questions, and COBRA from day one. Open enrollment is the seasonal peak, not the on-ramp.

Get a demo Try it yourself · 90 sec
1Day oneStand up any day 2Open enrollmentThe seasonal peak 3All yearConcierge + savings 4RenewalClean handoff
Follow the year

Four phases, one spine.

Stand up on day one, any day of the year. The platform runs, and these four phases carry it. Amanda is at every one.

Put a client on the spine any day, not just at renewal. This is how every group on your book runs once it is live, and Amanda is at every station.

I
Day one · Stand up any time

Live in days, any time of year.

A client, stood up off-cycle.

Stand up a branded workspace whenever you sign, not just at renewal. Keel mirrors your current elections as the live record, pulls census from your HRIS, and builds the catalog from your SBCs. New hires, life events, and COBRA are handled from day one.

Provision a group the day you sign, branded as your agency. Keel mirrors their current elections, pulls census from Finch, and turns SBCs into a catalog. The all-year products run immediately, no enrollment window required.

  • Census in from HRIS, Finch, or a clean upload
  • Plan catalog built straight from your SBCs
  • Your logo and colors, not ours
Keel Onboard Keel Catalog Keel Brand
Amanda
Amanda's read"Your SBCs are parsed and the catalog is ready. I flagged two plans that need a contribution rule before enrollment opens."
setup · day one
Northwind TradingWorkspace provisioning
Live
Branded workspace created2s
Census synced · 142 livesFinch
SBCs parsed · 6 planscatalog
Logo & colors appliedbrand
II
Open enrollment · The seasonal peak

The annual peak, not the on-ramp.

When open enrollment comes, it is the biggest event on a platform that is already running. Employees enroll with Amanda walking them through the trade-offs, Pulse shows live progress, and nudges go to whoever is about to miss the window. No deadline-week scramble.

Open enrollment is the busiest week of an already-running platform. Every group's people enroll with Amanda guiding the trade-offs, Pulse shows the funnel across the book, and nudges go out automatically. No deadline-week firefighting.

  • Amanda explains each plan in plain language
  • Pulse shows live progress and who's stuck
  • Nudges go to whoever's about to miss
Keel Enroll Keel Pulse
Amanda
Amanda's read"You're at 86 percent with four days left. I'm nudging the 19 who haven't started and walking two families through the HSA math right now."
pulse · live
Enrollment progress0%
OE 2026 · Northwind4 days left
123
Enrolled
19
Not started
142
Total
Nudge queued for 19 people who haven't started. Sent by Amanda.
III
All year · Concierge + savings

Benefits that keep working.

Enrollment is the start, not the finish. Concierge answers questions cited to the actual plan, Thrive surfaces the money already in their benefits, Pharmacy prices drugs before the counter, and Broadcast keeps everyone informed. All year, not just one week.

Your value shows up between renewals. Concierge fields the questions your team used to, cited to the plan, Thrive surfaces savings, Pharmacy prices drugs, and Broadcast keeps groups informed. Service all year, off your plate.

  • Concierge answers cited to the real plan
  • Thrive surfaces the money already there
  • Pharmacy prices drugs before the counter
Keel Concierge Keel Thrive Keel Pharmacy Keel Broadcast
Amanda
Amanda's read"I answered 38 questions this week with the plan cited, found two people leaving HSA money on the table, and priced a prescription before they paid retail."
concierge · all year
DIs my MRI covered before I hit the deductible?
Amanda
Your plan covers diagnostic imaging at 20% after deductible. You've met $1,240 of your $2,000, so an MRI would run about $190 out of pocket.
Gold PPO · SBC p.3
HSA match unusedThrive surfaced
$750
AtorvastatinPharmacy price
$12
IV
Renewal · The clean handoff

Elections out, validated.

Every election is validated and handed to your ben admin as a clean bundle. Employee Navigator transmits to the carriers from there. No re-keying, no rejected files. Then the year repeats.

Every group's elections are validated and bundled for the ben admin. Employee Navigator transmits to carriers downstream. No re-keying, no deadline-week risk. Then the cycle starts again.

  • Elections validated before anything ships
  • Clean bundle to the ben admin, never re-keyed
  • The ben admin transmits to carriers, not Keel
Keel Export Keel Shield
Amanda
Amanda's read"142 elections validated, zero errors. The bundle is handed to Employee Navigator and confirmed. Renewal prep for next year is already on the board."
export · delivered
Bundle deliveredNW_OE2026.834 · 142 records · 0 errors
Eligibility validated142/142
Coverage dates checkedpass
Deduction amountspass
Keel validates + bundles Employee Navigator transmits

And then the year repeats.

Renewal rolls into next year's onboarding, on the same record. Nothing is rebuilt, nothing is re-keyed. The catalog, the census, the elections, and a full year of context carry forward.

Every group's renewal rolls into the next cycle on the same record. Nothing is rebuilt across your book. The catalog, census, and a year of context carry forward, every group.

Amanda On every station
The thread

One lead, the whole year.

Amanda is not a chatbot bolted onto a dashboard. She is the through-line, from parsing your first SBC to handing off the final bundle. Same context, same record, every phase. Your people talk to one benefits lead, all year.

Amanda is branded as your agency and runs every group on your book the same way. From the first SBC to the final bundle, one through-line, one record. Your clients see your name, Amanda does the work.

Parses the SBCsGuides enrollmentAnswers cited to the planSurfaces savingsNudges who's stuckValidates the bundle
The whole suite

Nine products, one record.

Every product above maps to a phase of the year. They share one election record, so nothing is rebuilt between them.

Eight broker tools build and run the platform, nine employer products carry the year. All on one election record.

MC
Maria ChenWidgets Co · 2026
ONE RECORD
MedicalHDHP Saver + HSA
Pharmacy3 Rx mapped
QuestionsAnswered by Amanda
COBRANot needed
Compliance5500 filed
Ben-adminSynced to Employee Navigator

Nine products. One record. Each tool reads and writes the same employee record, so an election made in Enroll is already true in Pharmacy, COBRA, and your ben-admin export. Nothing is rebuilt or re-keyed.

Day one + enrollment
Keel Onboard
Provision a client in minutes
Keel Enroll
Enrollment they finish fast
Keel Pulse
Your whole enrollment, live
All year long
Keel Concierge
Answers and advocacy, all year
Keel Thrive
The money in your benefits
Keel Pharmacy
Drug costs, before the counter
Keel Broadcast
Benefits everyone understands
Renewal + handoff
Keel Export
The ben-admin round-trip
Keel Shield
Filings and deadlines, handled
Keel Continuation
COBRA on the clock
How Keel works

See the whole year
in one walkthrough.

From day-one onboarding to the final clean handoff, with Amanda running every phase. See it on your own plans.

From standing up a client to handing back the bundle, branded as you, run by Amanda. See it on a real group.

Get a demoTry it yourself · 90 sec

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