Keel Brand · Your logo, your platform

Why it's different

Branding a platform used to mean a dev team.

The old way

Custom portal, custom invoice.

Open a ticket, wait weeks for a themed build.

Pay for it again for the next client, and the next.

Your people still bounce between five vendor logos.

The "white-label" stops at the login page.

With Keel

Pick a color. Done.

Self-serve theming, live in seconds, no developers.

Set it once per client, at no extra cost, for all of them.

One brand across every surface your people touch.

From the login to the last email, it is all yours.

Everywhere it shows up

Your brand on every surface.

Not just a logo in the corner. The whole experience carries your name, end to end.

Enrollment

The flow your people finish

Login

First screen, your brand

Emails

Every nudge and notice

The app

Year-round home base

Amanda

Introduced as your team

By the numbers

Best-in-class tech, wearing your name.

Seconds

To rebrand, not weeks

$0

Dev cost, every client

0%

Your brand, end to end

0

Brand, not a vendor pile

Better together

The brand carries through everything.

Set it in Brand, and it shows up across the products that touch your clients.

Keel Onboard

Spins it up

New client goes live already wearing your brand, from the first screen.

Keel Enroll

Wears it

The enrollment your people finish looks like you built it yourself.

Keel Concierge

Speaks for it

Amanda answers as part of your team, introduced under your name.

Questions

The details.

Does the broker's brand replace Keel everywhere?

Yes. The platform your clients and their employees use carries the broker's logo, colors, and name across every surface: login, enrollment, the app, and the emails. Keel runs underneath, quietly.

How long does it take to set up a brand?

Seconds. Drop in a logo, pick a color, and it applies live, exactly like the studio above. There is no implementation project and no developer involved.

Can each client have a different brand?

A broker brands the platform once, and that brand carries to every client they serve. If you ever need a per-client look, that is supported too, at no extra cost and with no rebuild.

What about the domain and Amanda's email?

Every client gets a dedicated address, like acme.keelbenefits.com, where employees find their benefits and sign in. Amanda lives there too, at [email protected], so a reply to her looks and feels like the company's own benefits team, not a third party. Logo, color, and the domain are all part of the brand. Reach out about fonts and we will walk you through what is supported.

Keel Brand

Put your name on it.
All of it.

Best-in-class benefits tech, live under your brand in seconds. Pick a color and see your own platform.

Get a demo Try it yourself · 90 sec

Your logo. Your platform.

One brand. Not a vendor pile-up.

Branding a platform used to mean a dev team.

Custom portal, custom invoice.

Pick a color. Done.

Your brand on every surface.

Best-in-class tech, wearing your name.

The brand carries through everything.

The details.

Put your name on it.
All of it.

Branding a platform used to mean a dev team.

Custom portal, custom invoice.

Pick a color. Done.

Your brand on every surface.

Best-in-class tech, wearing your name.

The brand carries through everything.

The details.

Put your name on it.All of it.

Put your name on it.
All of it.