The benefits platform
you sell as your own.

Hand us a census, and a branded platform spins up under your name, run by Amanda, so every client gets a benefits concierge all year.

For employers For brokers
Become a Keel brokerTry it yourself · 90 sec
Built for benefits brokers · your brand on the box
admin.mainstaybenefits.com
AmandaAsk Amanda about any client, onboard, parse a census, build a plan…⌘K3 running
Amanda
Good morning, Sam, your book is moving. Amanda · live
Harborline Co onboarded, platform live, HR invitedLive
Parsed Tidewater's census, 247 employees, 3 to confirmNow
Read 6 SBCs into Driftwood Co's plan catalogDone
Delivered Northwind's export to Employee NavigatorSent
Enrollments across your book▲ 18% wk
142 201 170 268 327 372372 enrolled
MonTueWedThuFriToday
Amanda is parsing Tidewater's census72%
247 rows · 3 to confirm · ready in ~1 min
Clients
12active
Onboarding
2live
Avg enrolled
78%▲9
Exports
On time
Retention
90%▲2
Amanda
Amanda parsed Tidewater's census247 employees mapped · 3 to confirm · just now
Open enrollment · live
Pick your plan
AmandaAmanda recommends
Best fit for you, Maria,
HDHP Saver + HSA
$84
/ paycheck
$1,500
employer adds
$0
preventive
Lowest total cost, here's why →
Select & finish
Open enrollment · live
Review & sign
MedicalHDHP Saver + HSA$84
Dental + VisionPremier$18
HSAEmployer adds$1,500
Sign & submit
Open enrollment · done
All set, Maria

You're enrolled

Your elections are locked and on their way to your benefits team.

Amanda has your back all year
Illustrative, example workforce. Figures are representative, not audited customer results.
⚡
0 min
To onboard a client
💰
0×
Commission per client
🎧
0%
Support Amanda handles
🏷️
0%
Your brand, never ours
We never touch your claims or clinical data, privacy by design
The broker toolkit

Everything you need to run a client.

Onboard, configure, brand, and deliver, nine tools, all under your name, all run by Amanda.

Keel Onboard
Provision a new client in minutes. Their whole branded platform, spun up while you watch.
Harborline Colive in 4 min
Workspace + database
Branding applied · HR invited
Keel Upload
Drop a census, get an enrollment. Amanda maps every column from your ben admin.
acme-census.csvfrom EN
EMP_DOB→Date of birth ✓
247 mapped3 to confirm
Keel Catalog
Plan PDFs become live plans. Upload the SBCs and rate sheets; we read them.
BlueCross-SBC.pdfextracted
HDHP Saver + HSA
Ded $2,000OOP $6,000Coins 20%
Keel Rules
Configure the plan year by typing. "Finish a screening, get $100 in HSA." Amanda builds it.
"Employees who finish a wellness exam get $100 in their HSA"
IF exam ✓ → ADD $100 HSA
Keel Brand
Your logo, your platform. Best-in-class tech that wears your brand, not ours.
M
Mainstay Benefits
your brand, live everywhere
#DB2D6Flogo.svg ✓applied
Keel Export
The ben-admin round-trip, handled. Elections in, a clean Employee Navigator bundle out.
OE bundle · 247 electionsready
Generated ✓Delivered ✓→ Emp. Navigator
Keel Book
Your whole book, live. Every client, plan year, and enrollment funnel, one screen.
W
Harborline Co
71% enrolled · 12 to nudge
Tidewater Corp
84%
Keel Shield
Compliance that files itself. 5500s, ACA, gag-clause and notices, tracked and filed on time.
Form 5500Filed
ACA 1095-CFiled
Gag-clause attestationDue in 12d
Keel Concierge
Amanda answers your clients, all year. Every member question, cited to their plan, off your reps' desks.
What's my deductible?Answered
Amanda: $3,300, from your SBC, p.4.
92% never reached a rep
The platform, not a bundle

One record.
Every tool to run a client.

Your broker tools and your clients' products all live on one election record. Amanda runs the work, you deliver it under your brand. Hover any product to explore it.

AmandaAmanda
One source of truth
The election record
Captured once per employee. Every product reads and writes here.
Open
Your full toolkit and the products your clients use, · all on one record under your brand.
What changes for your book

The book you'll actually grow.

0×
Commission on voluntary
0 min
To launch a new client
0%
Support questions deflected
0%
Your brand, end to end
Become a Keel broker

Your platform. Your brand.
Your book.

The whole suite, under your logo, run by Amanda. Onboard a client in an afternoon and triple your commission on voluntary.

Become a Keel brokerSee the platform →
Nine tools · one platform · your brand

Weighing options? See how Keel compares with Employee Navigator, ALEX, and Nayya, or browse every comparison.