Everything here is sourced and current. We only count features Keel has actually shipped, and when a competitor does something better, we tell you. Last checked July 2026.
Head-to-head
Keel runs the benefits; EN keeps the carrier feeds and gets a clean file. Most brokers run both, for now.
Keel is enrollment-first, with Amanda on every channel. ALEX perfected the on-screen counselor and added enrollment with ALEX Home.
Keel owns the whole enrollment and deploys standalone, broker-first. Nayya recommends from claims data inside a partner admin.
Alternatives guides
When you need a new back office, when you just need a better enrollment, and what actually happened to Ease.
ALEX does two jobs now. The right alternative depends on whether you're replacing the counselor or the enrollment.
A guidance layer inside your admin, or a platform that owns enrollment? The candidates split cleanly along that line.
Buyer's toolkit
Bring these to every demo, ours included. A good vendor answers all eight without flinching.
See it for yourself
Every comparison on this hub is about an experience. Here is the one Keel ships, live.
Take the 90-second tourA live, clickable walkthrough of Keel: profiles, enrollment, Amanda, and the broker book. Built for your phone.
Open the tour →A live slice of the product with a fictional employer, Northwind Traders. Click the sidebar to move between surfaces. Full tour
We read each competitor's public pages, pricing, and reviews, and checked every claim in July 2026. We re-check quarterly. Two rules: we only count features Keel has shipped, and when another tool fits a job better, this page says so.
Read the comparisons, then watch Amanda run a real enrollment end to end.