Watch her work
The enrollment firm for the AI era

Higher enrollment. Better understanding. Every employee.

Amanda is your AI benefits counselor. She sits on top of your benefit admin, meeting every employee in every language, all year.

Integrates with major benadmins
An HSA isn’t just a savings account. It’s yours to keep, even if you change jobs.
No spreadsheets were harmed

Small lift. Big benefits.

$0K in employer savings, found Meets employees in every language Answers questions at 2 a.m. Recommendations from real claims data Every employee, actually enrolled On the job all year, not just OE $0K in employer savings, found Meets employees in every language Answers questions at 2 a.m. Recommendations from real claims data Every employee, actually enrolled On the job all year, not just OE
Keep 3× the voluntary commission Brokers keep the relationship Every question answered on the spot Sits on top of your benadmin SOC 2 Type II · HIPAA 0 lives synced this week Keep 3× the voluntary commission Brokers keep the relationship Every question answered on the spot Sits on top of your benadmin SOC 2 Type II · HIPAA 0 lives synced this week
Works with Workday, Gusto, Rippling, BambooHR & every major carrier
Inside a real Amanda meeting

What an employee sees. What Amanda does.

Real decision support. Real recommendations from real claims and payroll data. Amanda answers every question on the right, then submits the election straight into the benadmin.

BEST FIT Why?

Aetna Open Access PPO Gold

Strongest fit for what you told us about your year.
$9,200
YEARLY EXPENSE TOTAL
$165.00 /bwk
CONTRIBUTION
$2,000
DEDUCTIBLE
$2,600 /yr
OUT-OF-POCKET EST.
$7,500
OUT-OF-POCKET MAX.
YOUR DOCTORS In-network
Dr. Nguyen · Primary care
GOOD FIT
Kaiser Permanente

Kaiser HMO Gold 1500

Lowest premium · narrower network
$11,400
YEARLY EXPENSE TOTAL
$142.00 /bwk
CONTRIBUTION
$1,800 /yr
OUT-OF-POCKET EST.
ALSO CONSIDERED
Anthem Silver PPO 3000
$10,800 /yr est $148.00 /bwk
Live
Amanda
Your AI benefits counselor
What if I want to add my mom as a dependent later?
Aisha — the Silver PPO is your best fit because you're only covering yourself, you want predictable costs, and the HSA shields about $550/yr in taxes. Worst-case-year, the OOP cap holds you at $9,500.
Ask anything…

Brokers keep the relationship.
Amanda runs the labor.
Brokers keep 3× the commission on voluntary.

+0%*
Lift in voluntary attach across renewing accounts
0%*
Of employees complete a full 1:1 benefits meeting with Amanda
0%+*
EOI completion rate (industry baseline: 30–50%)
* Based on internal scenario modeling. Production benchmarks publishing Q4 2026.
Aetna Open Access PPO Gold
Summary of Benefits Coverage · 64 pages
SBC
Individual in-network $3,000
Family in-network $6,000
Individual in-network $9,500
Page 47 / 64 Aetna · Plan Year 2026
Amanda extracts
STRUCTURED FACTS read in 4.2s
Deductible · ind $3,000
OOP max · ind $9,500
HSA-eligible Yes
Rx tiers 1–4 · generic to specialty
OON coverage 70% after ded.
Telehealth $0 copay
+ 17 more facts indexed · ready for Amanda's recommendations
Meet Amanda · your AI benefits counselor

Every employee. Every document. Every language.

A benefits counselor built on every plan document, every benadmin record, every claim signal you give her. Year-round, in plain English, in every channel.

🌐
ENGLISH
Your HSA contributions roll over forever, even if you leave this job.
English Español 中文 Tagalog Tiếng Việt Kreyòl العربية Português Русский +6 more
01
Full 1:1 benefits meeting. 11 minutes per employee
On phone, tablet, or desktop. No appointment needed.
02
Recommendations grounded in your actual plan documents
Amanda reads 60-page SBCs in seconds and pulls utilization, dependents, income, and risk. Not a generic tier wizard.
03
Real-time enrollment into your benefit admin
Native integrations write the election directly. No double-entry.
04
Year-round on call. Not just October to December
New hires, QLEs, EOI follow-up, Medicare-65. Every day.
05
15+ languages with native voice. No extra fee
Spanish, Mandarin, Tagalog, Vietnamese, Haitian Creole, and more.
Watch Amanda enroll a real employee →
How Keel works

Three steps, fewer drop-offs, more enrollments.

The same pattern, every group, every renewal, without adding a single counselor to your team.

01

Reach every employee.

SMS, email, voice, scheduled video. Orchestrated as one conversation per employee. We meet them where they actually are.

02

1:1 with Amanda.

Every employee gets a real conversation about their plan options, personalized to their family, claims, and risk. In their language.

03

Straight into your benadmin.

Recommendations turn into real elections, written directly into the benefit admin you already use. EOI completed in the same flow.

Then Amanda stays on. For every new hire, every QLE, every EOI follow-up, all year.

Voice

Inbound and outbound, 24/7. Native voice in 15+ languages, sub-second latency.

SMS

Two-way text. OE nudges, EOI follow-ups, QLE reminders. Carrier-grade deliverability.

Email

Personalized cadences in your broker brand. Plain text, no marketing-spam feel.

Live video

1:1 and group sessions, scheduled or on-demand. With shared-screen plan comparisons.

Web chat

Embedded in your microsite. Same Amanda, same memory, every device.

Slack & Teams

Native apps inside the workplace your team already uses. No new logins.

Ten reasons brokers are switching to Keel.

Built for the broker economy. Designed to defend your book, win more groups, and grow voluntary attach without adding headcount.

01

A 1:1 meeting for every employee.

AI counselor that runs a full benefits meeting at 7am, at midnight, on a phone, in Spanish. 92% completion rate.

See it in action
02

Personalized plan recommendations, not calculators.

Pulls utilization, dependents, income, and risk. Recommends the plan that actually fits. Not a generic tier wizard.

See it in action
03

Beautiful, branded benefits guides in 48 hours.

Per-client benefits guide, microsite, video, and SMS sequence. Generated, designed, and shipped in two days.

See it in action
04

Every channel. One conversation.

SMS, email, voice, scheduled video, Slack, Teams. Orchestrated as a single thread per employee, until they enroll.

See it in action
05

On call every day. Not just October.

New hires, QLEs, claims questions, EOI follow-up, Medicare-65 transitions. Amanda is on for the whole year.

See it in action
06

Keep the benadmin you already use.

Native integrations with the major benadmins via Finch + Stedi. Live in seven days. No migration. No disruption.

See it in action
07

EOI on rails. 80%+ completion.

Amanda walks employees through evidence-of-insurability conversationally, pre-fills from census, and chases stragglers.

See it in action
08

15+ languages. Native voice. No extra fee.

Spanish, Mandarin, Tagalog, Vietnamese, Haitian Creole, more. Same Amanda, same quality, zero marginal labor cost.

See it in action
09

3× the commission. BOR defense built in.

Brokers keep 50% of voluntary commission in Y1 (vs. 30% with legacy enrollment firms) and 90% every year after. Amanda always reflects your plan strategy.

See it in action
10

Carrier-grade trust posture.

Audit-logged, SSO, encryption at rest and in transit. The trust posture every benadmin and carrier requires before integrating.

See it in action
The outcomes brokers measure

Numbers your CFO and your book both love.

+0%*
Lift in voluntary attach across renewing accounts
0%*
1:1 benefits-meeting completion rate
0%+*
EOI completion (industry baseline: 30–50%)
0+
Languages supported, 24/7. No surcharge
0 days
From signed agreement to live on your existing benadmin
$0
Rip-and-replace cost. Keep your stack.
* Based on internal scenario modeling. Production benchmarks publishing Q4 2026.
The math your CFO will pre-approve

What you’d save with Keel.

Drag the sliders. The math updates live, based on industry benchmarks for voluntary attach lift and legacy-firm labor cost.

Your group

Covered lives2,500
25025,000
Current voluntary attach rate22%
5%50%
Avg voluntary premium per enrolled life$600/yr
$300$1,200
Assumptions. Industry data shows Keel lifts voluntary attach by approximately 45% on top of baseline. Legacy enrollment firms keep 70% of voluntary commission in Y1 (broker keeps 30%); Keel keeps 50% (broker keeps 50%) and only 10% every year thereafter (broker keeps 90%). Legacy firm labor cost estimated at $30 PEPY. ROI shown is Y1; Y2+ economics swing further in the broker’s favor.
Total annual benefit to broker
$262K
Net of legacy firm fees. Year one, recurring.
Commission lift
$187K
Y1 voluntary commission, you vs. legacy
Labor cost cut
$75K
No more legacy firm PEPY fees
New enrolled lives
875
vs 550 with legacy firm
Payback
~2 mo
From signed agreement to live
Right now on Keel

Amanda is working.

11:42 PM
Maria H. in Boise enrolled · +$340 voluntary
11:41 PM
EOI submitted to Lincoln for Marcus H. · complete
11:40 PM
Carlos completed his meeting in Español · 9 min 14 sec
11:39 PM
Renewal letter drafted for Acme Corp · queued for broker approval
11:38 PM
Workday sync complete · 47 new lives added to Hub Intl book
11:37 PM
Priya asked about HSA portability · answered in 0.8 sec
11:36 PM
Hospital indemnity quote modeled for James K. · saved $1,820
11:35 PM
Phone call answered from +1 415 555 0179 · 4 min 22 sec
11:42 PM
Maria H. in Boise enrolled · +$340 voluntary
11:41 PM
EOI submitted to Lincoln for Marcus H. · complete
11:40 PM
Carlos completed his meeting in Español · 9 min 14 sec
11:39 PM
Renewal letter drafted for Acme Corp · queued for broker approval
11:38 PM
Workday sync complete · 47 new lives added to Hub Intl book
11:37 PM
Priya asked about HSA portability · answered in 0.8 sec
11:36 PM
Hospital indemnity quote modeled for James K. · saved $1,820
11:35 PM
Phone call answered from +1 415 555 0179 · 4 min 22 sec
0
Employees served today
0
EOI submissions completed
0
Languages active right now
0
Brokers logged in
EL
Eric Lansing
Principal · Riverline Benefits · Chicago, IL Composite

Two of our biggest accounts were going out to bid. We layered Keel on top of their existing benefit admin and ran their open enrollment with Amanda. Voluntary attach went up 41% across both, and the RFPs got canceled. That’s BOR defense I can measure.

+41%*voluntary attach across two at-risk renewals · 2,300 lives total · composite of early-customer outcomes
SSO & SAML Audit Logs
Talk to Amanda

Want her to enroll your group?

Give us 20 minutes. We’ll run a live Amanda meeting on your client’s data, with your team in the room. No sandbox, no marketing demo.

  • 20 minutes, on your case data
  • Walkthrough on your screens
  • Demo on a real broker book, not a fake account
  • 30-day pilot offer if it’s a fit
We’ll only use this to book your demo. Privacy · Terms
Want to see Amanda work? It takes 20 minutes.
Get a demo →