The platform itself provisions in minutes, workspace, branding, plans, and census. What used to be a multi-week implementation project is automated. You still review everything before it goes to the client, but the build is not the bottleneck anymore.

The plan documents (SBCs), the client's logo and brand color, and a census source, a Finch connection or a file. From there Amanda parses the plans, applies the branding, loads the people, and stands up the workspace. You fill in the enrollment dates and approve.

Fully. Each client gets a dedicated subdomain, like northwind.keelbenefits.com, where employees find their benefits and sign in, all in the client's logo and colors. Amanda even gets a real address on it, [email protected], so a reply to her is a reply to the company's own benefits team. Employees see their own company's platform, not a Keel page with a logo bolted on. The Keel name does not have to appear anywhere.

Yes. A new plan, a rebrand, a corrected census, change it and the platform updates in place. Because provisioning is automated rather than hand-built, there is no re-implementation cost to a mid-year change. The same speed that gets you live keeps you current.