From the census and enrollment behavior, the things your plan already knows: age, family status, coverage tier, who waived, who changed plans. Amanda groups them into recognizable personas, with the share of the population each one is. It is segmentation, not surveillance.

No. Profiles is aggregate and de-identified. It works from census and election data, never claims, diagnoses, or medications, and you never see one person's health information. The "high utilizer" group is inferred from plan choices and tier, not from anyone's records.

You meet each group where they are. Send the families a dependent-coverage explainer, nudge the likely-to-waive before the deadline, give pre-retirees the plain-language Rx breakdown. Profiles tells you who needs what, and Broadcast and Enroll do the rest.

It turns a renewal meeting into a strategy conversation. Instead of a census dump, you show the client who their people are, where participation is leaking, and a plan to fix it. It makes you the advisor, not the spreadsheet courier.